Dana Voss — Independent UX/UI designer
I design digital products that feel obvious.
I’m Dana Voss, a product-focused UX/UI designer. For nine years I’ve helped startups and scale-ups turn complicated problems into interfaces people actually understand — through research, sharp UX thinking and considered visual craft.
Available for select projects — Q4 2026
9+
Years in product design
40+
Products shipped end-to-end
12+
Industries, fintech to health
Product Design · UX Research · Interface Design · Design Systems · Prototyping · Usability Testing · Interaction Design · Design Ops · Product Design · UX Research · Interface Design · Design Systems · Prototyping · Usability Testing · Interaction Design · Design Ops ·
Selected work — 2024 to 2026
Recent projects, shipped and measured.
How I work — 01 to 04
A calm process with clear checkpoints.
Discover
I start with the real problem — stakeholder interviews, analytics, user research and a competitive teardown — so the design is built on evidence, not opinions.
Week 1–2
Define
We turn insights into a shared map: user flows, priorities, information architecture and the few things that must work brilliantly at launch.
Week 2–3
Design
Wireframes become high-fidelity UI. I design the interface, prototype the interactions and spin up a lean design system so everything stays consistent.
Week 3–6
Validate & ship
Usability tests, iteration, tidy developer handoff and QA. I stay on until it ships — then we watch the metrics and refine what the data tells us.
Week 6–8
What a partner said
Dana turned a confusing, metric-heavy dashboard into something our customers actually enjoy opening every morning. Task success is up 38% and support tickets about the tool have all but disappeared.
Head of Product, Northwind
What I do
Three ways I can help.
01
Product & UX strategy
Discovery and strategy that ground your product in real evidence, not guesses.
- User research
- Journey mapping
- UX strategy
02
Interface & visual design
Distinctive, on-brand UI for web and mobile that earns trust at a glance.
- UI design
- Design systems
- Interaction design
03
Prototyping & testing
Clickable prototypes and usability sessions that de-risk your launch.
- Figma prototypes
- Usability testing
- Design QA